Launched in Berlin, the business to business umbrella brand will be led and managed by the BFI, and will boost the profile of the UK’s films, talent, services and locations to the rest of the world. It will also be a unified platform from which the UK industry can do business with international territories.

The nine UK film partner agencies included in We Are Film are BFI, BFC (British Film Commission), British Council, Film Export UK, Creative England, Creative Scotland, Northern Ireland Screen, Film Agency for Wales and Film London. There is also the potential for other organisations and business to adopt the new branding, which will be rolled out at upcoming festivals like Cannes, Tribeca and SXSW.

We Are UK Film will also work collaboratively with DCMS, the Great Campaign, UKTI and Pact to reach an international audience.

The BFI’s Head of International Isabel Davis said: “We recognised that partnership and working together are essential ingredients for the future success of the UK film industry and We Are UK Film encapsulates this fresh strategic approach. I’m confident that this exciting new brand will raise the international profile of UK film’s Gold Standard and ensure it continues to punch above its weight on the global stage.”