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Home » Entries posted by Mike Gubbins

Video On Demand and the Consumer

Industry analyst Michael Gubbins discusses changing consumer attitudes to on-demand, and why VOD still has a long way to go.…

October 30, 2013 / No Comment / Read More

The Illusion of Choice

Michael Gubbins reveals why a huge increase in production may not necessarily result in widespread availability of diverse content.…

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Digital Distribution and the Invisibility Dilemma

Industry analyst Michael Gubbins examines why the growth of digital cinema and on-demand platforms may see independent content disappearing……

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Education and Participation

Industry analyst Michael Gubbins explores why any successful film education programme requires a much higher level of audience participation.…

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Art House On Demand

Industry analyst Michael Gubbins explores the way in which video on demand could make art-house cinema accessible to the masses.…

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The Truth Behind Transmedia

Industry analyst Michael Gubbins explores the recent cross-media explosion, and contemplates what the future could—and should—hold for transmedia projects.…

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Afraid of the Digital Revolution?

Industry analyst Michael Gubbins explores the reasons why some are still reluctant to fully embrace digital opportunities. For all the evident caveats, 2011 ended with an air of cautious optimism in many parts of the…

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Digital Dividend – Why the digital revolution has yet to benefit independent film

Industry analyst Mike Gubbins investigates why the digital revolution has yet to benefit independent film, and what should be done to redress the balance.…

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Poles Apart – The gap between filmmaking and distribution

Industry analyst Michael Gubbins explains why the huge gap between filmmaking and distribution is threatening to swallow the industry’s chance for real change.…

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Falling Stars – Why the Fall of the Movie Star May Mean the Rise of the Actor…

“I am big. It’s the pictures that got small.” It’s taken 60 years, but the movies have delivered a $2bn riposte to Norma Desmond’s famous put down in SUNSET BOULEVARD. The pictures have been getting much…

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