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Scheduled to be released in cinemas alongside the Republican National Convention, the challenge to the American President’s record will expand to about 1,800 cinemas, up from 1,091 theaters it played in over the weekend, Rocky Mountain Pictures have confirmed.
Based on conservative author Dinesh D’Souza’s book The Roots of Obama’s Rage, the documentary attempts to create a vision of what America will be like should President Obama be re-elected, and includes an interview with the president’s half brother, George Obama. Barack Obama is currently attempting to gain re-election for the Presidency, squaring off against Republican candidate Mitt Romney.
The film took $6.2 million between Friday and Sunday for a per-screen average of $5,940 — the best of any film in wide release. It added another $1 million at the box office Monday.
Produced for roughly $2.1 million, the film has made $10.3 million since its release seven weeks ago and has surpassed Bully as the year’s top-earning documentary.
The expansion will surely benefit from the buzz surrounding the ongoing Republican National Convention. The next phase will be to target the American heartland, according to MJM Entertainment’s Mark Joseph who is handling the film’s marketing.