The pinnacle of the ARRI range, the The ALEXA Studio is a direct response to cinematographers’ requests for a camera that combines cutting edge digital image-making with elements of traditional film cameras. Take 2 has announced its intention to invest £1 million of this year’s budget in acquiring the ALEXA Studios which is in addition to its purchase of over £3 million worth of stock last year, making its inventory one of the most varied on the rental market.
Glyn Edridge, Managing Director of Take 2, commented, “We are very excited to be the first rental company to take possession of the ALEXA Studios. Take 2 always strives to be ahead of its competitors so it’s fantastic to be the first to stock this latest product.”
Milan Krsljanin, New Business Developer at ARRI, added, “We are really pleased that Take 2 is the first UK customer to receive the ALEXA Studios. We are incredibly proud of the new camera and can’t think of a better company to launch with in the UK”