The Hunger Games Makes History
At the end of last week, we reported on how pre-release ticket sales were indicating that The Hunger Games could be on course for a huge opening weekend box office. And those indications were not wrong.
Opening on 4,137 screens (including 268 Imax theatres) the film grossed an astonishing $155m in the USA, surpassing all the Twilight films to become the third best domestic opening of all time (behind The Dark Knight’s $158.4m and Harry Potter and the Deathly Hallows: Part 2’s $169.2m). Both of those films opened in the lucrative summer months, however; The Hunger Games box office is the best for any film opening outside of that time frame. It also marks the biggest ever opening weekend for a non-sequel.
As well as it’s huge domestic revenue, the adaptation of Suzanne Collins’ novel earned $59.3m overseas, for a worldwide total of $214.3 million. It is projected to be at the top spot of virtually every foreign box office, taking $6.7, in Australia and $7.5m in the UK. Industry analysts say that the movie’s strength lies in the fact that, unlike Twilight, it is appealing to both young males and female audiences. According to CinemaScore, 49 per cent of those seeing The Hunger Games were under age 25, with 39 per cent of the audience being male.
Lionsgate now has on its hand a huge franchise, and will make three more films; one adapted from the second book in Collins’ trilogy, with the third being split into two films.
Source: The Hollywood Reporter