Four prizes of £25,000 are available to game-makers in a new competition that will explore how interactive computer games can converge with and help promote the theatrical release of feature films.
The University of Abertay Dundee are working with Lionsgate UK and the BFI on Games for Film, which will fund game-makers who can create interactive prototypes that can be used for a film’s cinematic or home entertainment release.
They are looking for games that innovatively promote the upcoming theatrical release of forthcoming British feature films Spike Island and Smash and Grab: The Story of the Pink Panthers, both of which were co-financed through the BFI Film Fund and are currently in post-production.
Spike Island is the second feature film from Sex & Drugs & Rock & Roll director Mat Whitecross. The film follows 72 hours in the lives of five young lads from Manchester who travel to Spike Island to see their idols, The Stone Roses, play their legendary 1990 gig.
Smash and Grab: The Story of the Pink Panthers is a documentary about the underworld of diamond stealing, smuggling and fencing, using rotoscope animation to disguise the thieves’ true identities.
The titles available for development for the Lionsgate prizes could include Dirty Dancing, Great Expectations, The Expendables 2 and The Texas Chainsaw Massacre 3D.
Abertay University’s Prototype Fund, along with the Technology Strategy Board’s IC tomorrow programme and the D-Media Network, are funding the prizes.
Katie Ellen, Distribution Manager at BFI, said: “We are very excited to be part of this unique opportunity to explore whether innovative, pre-release gameplay can raise audience awareness of independent films and convert this to audience attendance.
“Capitalising on the enthusiasm of the film’s producers and distributors, it’s a great chance for us all to be able to collaborate with the games community, and continue our work supporting new distribution strategies.”
Paul Durrant, Director of Business Development at Abertay University, said: “The Abertay Prototype Fund invests in launching new companies and testing out business opportunities in interactive media. Games have huge potential to help other creative industries like film reach an audience in new ways, and we look forward to receiving very high quality applications for this exciting contest.”