IFC acquires new Gerwig and Baumbach vehicle Frances Ha
Frances Ha sees Greta Gerwig return to the mumblecore style of filmmaking that made her name.
IFC has picked up North American rights to Frances Ha, starring Greta Gerwig and directed by Noah Baumbach.
Frances Ha premiered at the Telluride Film Festival before screening at the Toronto International Film Festival, where IFC made their move.
After roles in more mainstream fare Arthur and No Strings Attached, as well as Whit Stillman’s Damsels in Distress and Woody Allen’s To Rome With Love, Frances Ha sees Gerwig return to the mumblecore style of filmmaking which brought her international acclaim.
Baumbach cast Gerwig alongside Ben Stiller in the 2010 film Greenberg after she announced herself on the independent festival circuit with roles in mumblecore films Hannah takes the Stairs and Baghead.
Gerwig plays Frances in the black and white film, a 27-year-old whom lives with her best friend Sophie in New York while experiencing a quarter-life crisis about how to progress with her life.
Baumbach’s previous credits include Squid and the Whale and the Wes Anderson film Fantastic Mr Fox, on which he wrote the screenplay.
President of IFC Films Jonathan Sehring said: “Our entire team fell in love with Frances Ha in Toronto. It’s sharp and funny and it also has an exhilarating energy and love for its characters and for New York City. Greta Gerwig’s performance is a revelation.”