The iconic Italian fashion house Prada is to start funding short films made by female directors following its Miu Miu Women’s Tales presentation at the Venice Film Festival.
The three-day showcase, which runs on the Lido until September 1, is part of the independent programming section The Venice Days which began yesterday.
The Miu Miu Women’s Tales will include the screening of four short films from the directors Zoe Cassavetes, Lucrecia Martel, Giada Colagrande and Massy Tadjedin. Tadjedin’s film It’s Getting Late was added to the selection only this week.
Miu Miu have chosen a good festival to celebrate female filmmakers. The festival opened with Mira Nair’s The Reluctant Fundamentalist, one of 21 female directors in the main selection. In comparison, no female filmmakers were selected at this year’s Cannes film festival.
Opening in 1993, Miu Miu is taken from the nickname given to collection head Miuccia Prada. The collection announced that it will continue to support the production of short films by women going forward.
The project also includes conversations with Mira Nair and the Danish director Susanne Bier, director of Things We Lost in the Fire.
A group conversation will also take place between Italian women in film, including Italian actresses Maya Sansa and Donatella Finocchiaro; the writer Laura Delli Colli; writer-directors Monica Maggioni, Cecilia Mangini and Costanza Quatriglio; and Vania Traxler Protti.
As part of the event, Bob Wilson’s film The Life and Death of Marina Abramovic and the short film Meshes of the Afternoon by Maya Deren will also screen. Venice Days Director Giorgio Gosetti will present the films.
Fashion houses have become more prominently involved in film festivals recently, from sponsoring events, getting involved in prodcution partnerships and restoring films. Brands like Chanel and Prada have produced short films, and Agnes b. and Chopard have financed features.
The Venice Days, which began in 2004, is modeled on the Directors Fortnight of the Cannes Festival and promoted by the associations of Italian film directors and authors.