Warner Bros. maintains standard charge for double-frame viewings of Peter Jackson’s The Hobbit
The double frame format of Peter Jackson's The Hobbit got a mixed reaction after a presentation at Comic Con this year.
Cinema exhibitors have agreed not to charge more for the higher-frame rate format of the Warner Bros.’ produced new Peter Jackson film The Hobbit: An Unexpected Journey, but audiences will still have to pay more for the 3D version of the film.
It was initially reported cinemagoers would have to pay a premium for The Hobbit’s new 48 frames-per-second format, which is double the industry-standard 24 frames per second.
Warner Bros. has planned a limited pilot release for the new high-frame-rate version of the film, which launches December 14.
The double frame rate format inspired a mixed reaction after a presentation at CinemaCon, leading to the studio to get cold feet about bumping up the price of a double frame screening.
Ultimately, the cost of tickets is set by exhibitors. However, without studio support, selling 48 fps at an additional cost may have created friction with exhibitors, who acquiesced to the standard charge.
Screenings of films in 3D already cost an average of £3 more than a 2D ticket.