Leading filmmaking contest community MOFILM, have announced that one of the most coveted ad spots in worldwide television, the Super Bowl, will be taken by a young filmmaker thanks to the first ever global competition for an unknown creative to produce an advert for a world-leading brand.
Zach Borst’s light-hearted film for Chevrolet (titled Happy Grad) features a college graduate receiving a gift from his parents. The ad will air and run for 30 seconds during the telecast of Super Bowl XLVI to a global audience of over 163 million.
Andy Baker, President and Co-Founder of MOFILM, said: “We are incredibly proud of Zach’s film and that we’ve helped to create what will be one of the stand-out adverts of this year’s Super Bowl. This is a great ‘David and Goliath’ situation for MOFILM and will help inspire other young filmmakers to grab the opportunity MOFILM offers them and see where it leads – perhaps the biggest showcase in the world!”
Zach Borst, winning filmmaker, said: “What I love about MOFILM is that I can make a living doing what I love most and having my film shown during the Super Bowl has changed my life. I’ve been able to have full creative control from beginning to end – which is unheard of within the world of big brands. Anyone can submit to a MOFILM contest and they are proud to celebrate and support their pool of talent and help showcase their work to millions of people around the world.”
Tracking independent film from development to sale and exhibition at film markets such as Berlin EFM, MipTV, Cannes Marche Du Films, Toronto International Film Festival, American Film Market, MipCom.
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