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Adobe UK today announced that a deal has been penned with ITV which will see the UK broadcaster adopt Adobe Story to manage pre-production of over 500 episodes per year of their popular Coronation Street and Emmerdale productions.
The broadcaster’s adoption of Adobe Story in its production workflow highlights the growing industry demand for a comprehensive script-to-screen workflow solution, something which the Adobe Creative Suite 5.5 Production Premium, provides.
“Adopting Adobe Story is a crucial part of ITV’s strategy to update its content production workflow,” said Paul Dale, chief technology officer, ITV. “Adobe Story combines scripting and production scheduling, as well as bringing metadata to the heart of our creative process, which will save us valuable planning and production time. It also fits nicely with our long term goals because it is scalable and cloud-based.”