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Leading filmmaking contest community MOFILM, have announced that one of the most coveted ad spots in worldwide television, the Super Bowl, will be taken by a young filmmaker thanks to the first ever global competition for an unknown creative to produce an advert for a world-leading brand.
Zach Borst’s light-hearted film for Chevrolet (titled Happy Grad) features a college graduate receiving a gift from his parents. The ad will air and run for 30 seconds during the telecast of Super Bowl XLVI to a global audience of over 163 million.
Andy Baker, President and Co-Founder of MOFILM, said: “We are incredibly proud of Zach’s film and that we’ve helped to create what will be one of the stand-out adverts of this year’s Super Bowl. This is a great ‘David and Goliath’ situation for MOFILM and will help inspire other young filmmakers to grab the opportunity MOFILM offers them and see where it leads – perhaps the biggest showcase in the world!”
Zach Borst, winning filmmaker, said: “What I love about MOFILM is that I can make a living doing what I love most and having my film shown during the Super Bowl has changed my life. I’ve been able to have full creative control from beginning to end – which is unheard of within the world of big brands. Anyone can submit to a MOFILM contest and they are proud to celebrate and support their pool of talent and help showcase their work to millions of people around the world.”